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Additional resources

Do you want to bring new life to your current trade show exhibit? Or are you ready to chuck it because no one stopped to see you at your last event? These trade show booth design tips will help you transform your drab trade show booth in an eye-catching, attention-grabbing visitor magnet.

1. Improve the lighting in your trade show booth design. Any trade show booth will attract attention if it is well lit. The human eye is naturally attracted to bright lights. If you are the brightest in your section, attendees will flock to your trade show booth in droves.

2. Choose the right colors for your trade show booth design. Bright colors are not only pleasing to the eyes, but also exciting to our brains. Bright, rich colors presented in high contrast will attract visitors to your trade show booth. But be aware of the mood you put people in with the colors you use. Green = nature, Red = excitement, Yellow = optimism, Black = authority, White = purity, Blue = serenity.

3. Use the soft touch in your trade show booth design. Upgrade to quality carpet and padding. Your feet, your staff, and attendees to your trade show booth with thank you. The soft feel underfoot gives the impression of quality and class. Extra trade show booth design Tip: Match your trade show booth carpet color to the aisle carpet and be sure there is no break between the two and you eliminate physical and psychological barriers to your trade show booth!

4. Create an open atmosphere with your trade show booth design. Eliminate all other physical and psychological barriers to your trade show booth by making it open and inviting. Move the furniture to the back and sides to create space for attendees to come into your trade show booth for discussion and ultimately sales!

5. Incorporate movement into your trade show booth design. Provide movement to attracts attendees' eyes and in turn their bodies toward your trade show booth. If your product doesn't move, toss a giveaway into the air (and catch it), move your arms, play with a yo-yo, or blow bubbles. Activity attracts people's attention and piques their curiosity. Be sure to involve your product physically or through a sales pitch or anecdote.

6. Let your trade show booth design Tickle the senses. The olfactory sense is our most powerful sense. Smells often trigger the most pleasant of memories. Put a drop of vanilla on a light bulb, rent cookie baking equipment, warm brownies, or bake bread to attract visitors to your trade show booth. When was the last time you weren't hungry at a trade show?

7. Personalize your trade show booth design. Your trade show exhibit doesn't have to be all work and no play. Put a table lamp in your trade show booth, lay down an area rug, use props (holiday, seasons, sports, or regional), or decorate with items you plan to give to key clients — all to attract attention and initiate conversation.

8. Invent a corporate dress code. Don't make the attendee to your trade show booth search for your staff. Have corporate attire made so that everyone wears the same shirt, tie, scarf, vest, or jacket. Even a simple accessory will let the attendee know whom to approach in your trade show booth or elsewhere on the trade show floor.

9. Go high-tech. Use all the tools at your disposal to provide information to your clients and potential customers. Use websites, email blasts, fax broadcasts,
electronic product directory, web links, and PDA downloads. Don't pass up these inexpensive and effective opportunities.

10. Staff your trade show booth with the best. While steps 1-9 are great ways to improve your trade show exhibit, nothing will increase your ROI like choosing the right people to staff your trade show booth. Only send your best, happiest, and most outgoing staff — no matter what their position within the company. You need people willing and able to initiate conversation with anyone, answer questions about your product, and record lead information.

If the idea of implementing all ten trade show booth design and presentation tips seems daunting, take it slow. Try out a few ideas to see how they work with your product and within your industry. Whatever you do, have fun and be comfortable with your trade show exhibit, your marketing plan, and your staff. Your confidence and faith in your decisions will make a difference with your staff and that potential customer.

Look around your home, favorite coffee shop, or pub. What is it that makes you feel welcome? Use the same tricks of the trade that retail use — they stay in business for a reason!

Getting the right Trade Show Booth Design

Increasing name and brand familiarity with the public is a big step toward the overall long term success of your business. If you implement a clever and savvy marketing campaign, name recognition alone will eventually attract buyers to your booth at a trade show. But rather than spending thousands of dollars on the biggest and loudest booth at the show, sourcing a professional yet simple trade show booth design is the key to supporting this goal. A trade show booth design is important in the overall creation of a booth that will increase traffic and sales for your business.

Choosing a color and graphic design are also important decisions in the creative phase of planning a trade show booth design. You will want to choose a color based on the products or services you're marketing and also the color of your logo. Novelty items such as toys or children’s clothes will warrant a more colorful interactive display, while more somber products such as medical supplies or personal alarms will require more basic and simple tones and textures that are easy on the eye. Your display should also be sympathetic to your brand and logo so ideally you should match your booth with these colors as a design consideration.

If the performance for your business at recent trade shows has been disappointing, you might want to reevaluate your trade show booth design. Perhaps you do not have the right colors, themes or materials or perhaps it is as simple as implementing a pop up display instead of signage printed from the office. You need to ensure that your booth can attract and maintain the attention of both current and potential customers. After all, you need every edge you can to attract the attention of potential clients and buyers.

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