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Additional resources

Do Trade-Show Giveaways and Free Gifts Work?

Well-thought-out trade-show giveaways do work. Irrelevant, unimaginative freebies do not. And beware of catering to trade show giveaway grabbers who will dart into your booth, grab a freebie and dart back to the aisle without so much as making eye contact with your staff. Give out freebies to booth visitors individually rather than creating a free-for-all. Or make a game out of the trade show giveaway transaction by having visitors answer a basic question like, "What is the major benefit of our product?" Takers will at least walk away with a message about your product in addition to the clever memento.

Effective trade show giveaways provoke questions and give visitors a reason to pause long enough to learn something about your company. It's also a good idea to develop a theme for your booth and integrate the trade show giveaway into the theme. You don't have to spend a lot of money to devise a great giveaway.

Trade shows are one of the best venues for increasing brand recognition in the marketplace. Unlike any other form of media, trade shows allow companies to pitch their product or service directly to their target audience. Since your message is only being broadcast to people who are interested in your products, the cost per lead is relatively low in comparison to other forms of marketing. But, making an impression can last long after the crowds have left and the trade show booths have been packed away. That is why a crucial component to trade shows is the trade show giveaway. These branded items are a great way to advertise your company beyond the trade show. For example, if you are handing out t-shirts with your company name and logo on it, someone is bound to wear that shirt out in public, resulting in a walking advertisement for you. A trade show giveaway is a sure fire way to ensure visitors to your trade show booth remember you after the event. A trade show giveaway lets you put yourself in front of your customers day after day.

Selecting the right trade show giveaways such as promotional toys, tote bags or even apparel can set you apart from your competitors. While most trade show attendees are adults, they are not above finding the most amusing toy on the show floor. An effective trade show giveaway can generate more booth traffic than you may expect. In addition to generating substantial booth traffic, your promotional items will continue to market your company, long after the attendees have gone home.

However, having dozens of trade show giveaways, no matter how clever they are will not sell your products for you. While they will enhance booth traffic, it's up to you to sell your company. Trade show giveaways are merely a device used to generate an interest and differentiate you from your biggest competition. Buy them wisely and give them away carefully, but remember your overall goal – sales.

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