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Additional resources

Improving your trade show graphics:

As a trade show exhibitor, you've got about five seconds to catch an attendee's eye before he or she passes your booth. Five seconds. With this kind of attention span, making the most of the trade show graphics at your exhibit is not just smart marketing--it's do or die.

There's [intense] competition for the eyeball at trade shows. The days of simply tacking up a sign with your company name on it are over. That kind of trade show graphic is fine if you're as recognizable as Nordstrom. But if you're Magnet Products Inc., for example, you'd better have trade show graphics that tell people who you are and what you do.

Here are some suggestions for perking up your trade show graphics:

· Develop a unique proposition, and use it as a headline in your trade show graphic. Example: "Sales automation software that increases selling time by 25 percent."

· Make your trade show graphics bold and attractive so they command attention even from a distance.

· Make sure your trade show graphics addresses the commonly asked questions: "What does your company do?" and "What are you showing here?"

· Build brand identity by coordinating your trade show graphics with sales literature, including pre-show promotions and follow-up mailings.

Also, be sure to keep up with the latest technology in trade show graphics and displays. Computer-generated trade show graphics and reusable, portable displays can improve your image and save you money.

The importance of great trade show graphics

You have about 5 seconds to get a potential customer's attention at a trade show, and to then make an impression.  What kind of impression do you want to make?

Your trade show booth and trade show graphics should be eye-catching and attention-grabbing. Big colorful trade show graphics these days are a must. Also, there are lots of new options in portable trade show displays these days; check them out.  Portable trade show displays can be used for 10ft by 10ft spaces, but also for larger trade show booth spaces.  They are much more cost-effective than modular trade show displays that have to be crated and trucked.

Now, a word about trade show graphics:

Your trade show graphics MUST say who your company is.

Your trade show graphics MUST say what your company does.

Your trade show graphics should say why you are better than your competitors.

Pictures are great, but don't forget some text in your trade show graphics to communicate the above 3 points.

Keep all of your text in your trade show graphics at waist level or above.  Don't make people look down to read.

Keep your text big and short, and easily readable.  Don't make it a novel.

Have a website and include the url somewhere.

Get your trade show graphics proofed before they are printed.  Ask someone to who doesn't know much about your company to quickly look at it.  Then take the proof away and ask them if they can tell you what your company's name is, what it does, and what they know about it.

Get some kind of halogen lighting on your trade show booth.  Many other trade show exhibitors don't bother, and it's an easy way to stand out.

Pay the premium for the plush padded carpet.  Prospects will notice.

Finally, remember to leave the front of your trade show booth space open so that people can easily come in.

Preparing a Trade Show Graphic – creating the right impression

Improving knowledge of your brand and company image with the public is an important step in the overall long term success of your business plan. By implementing a smart looking design for your logo and general corporate image, you will eventually attract buyers to your booth at a trade show. But rather than spending thousands of dollars on the biggest and loudest design, engaging a professional trade show graphic design company is the key to achieving your goal. The development of a trade show graphic can be undertaken by any number of professional designers. Finding the right one to match your business is the key.

Choosing the right color and graphic design are important when planning a trade show graphic. You'll want to choose a color based on the products or services you're marketing and also the color of your logo. Novelty items such as toys or children’s clothes will warrant a more colorful interactive display, while more somber products such as medical supplies or personal alarms call for basic and simple tones and textures. Your display should also be sympathetic to your brand and logo; matching your booth with these colors is an important design consideration.

You will also want to carefully choose the designer that you use to create your image. The preparation of a trade show graphic calls for a specialized professional. You ought to check the firm’s credentials, ask to see previous examples of work and if possible, call some clients of the firm and ask them for their feedback on the provider.

If the performance for your business at recent trade shows has been disappointing, you might want to reevaluate your trade show graphic. Perhaps you do not have the right colors, themes or materials or perhaps it is as simple as implementing a pop up display instead of signage printed from the office. After all, you need every edge you can to attract the attention of potential clients and buyers.

Disclaimer: The information provided on this website is for general discussion of matters of interest only. The owners of this site do not represent that the information contained herein is accurate, verified, current, comprehensive, or complete. For this reason, you should neither rely nor act upon any of the information contained in these pages and, if you do so, it will be entirely at your own risk. In no event will the owners of this site, their related partnerships or corporations, or the partners, agents or employees thereof be liable to you or anyone else for any decision made or action taken in reliance on the information in this site.

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