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Additional resources

Using a Trade Show Rental – making the most of your trade show budget

For the business owner who only plans to exhibit at one or two trade shows annually, a trade show rental is a clever marketing solution. The cost of owning a transportable trade show booth can be expensive, but using a trade show rental puts trade show exhibitions within reach, even for small companies.

Owning a trade show booth is something you may want to consider down the road, but if you're only testing the market and are note sure about your long term event plans, then using a trade show rental is a good option. For a small cost, relative to the price you would pay to purchase a customized trade show exhibit, you can get the same quality booth that larger companies use.

A trade show rental exhibit, if it is doing its job, will pay for itself in just two or three events. And when using a professionally made trade show rental exhibit you should start to see the difference in traffic and sales leads almost immediately. Remember, if you have a great product or service, you want to your best to promote it and get it the attention it deserves.

It's common knowledge and a widely tested theory that trade show rentals work wonders for even the smallest of companies. By opting for a one color booth with a pop up display system, a table and some chairs, you have yourself a ready made showroom away from home.

So, to start with, you may want to give exhibitions a try by renting. If you don't see a marked increase in foot traffic and sales because of the booth then perhaps you don't need one. But if you are convinced, for only a couple thousand dollars trade show rentals will give you an attractive and professional looking display that you can take with you everywhere you go. You can set it up at company functions and picnics and even stand it behind you during lectures. The more face time your company name and logo gets, the better off you'll be.

Trade Show Rentals: why purchasing an exhibit is not always the best option

It's often difficult for small business owners to lay out the money for a trade show exhibit. And for those business owners and exhibitors who only attend one or two trade shows a year, buying a trade show exhibit might not be the best choice. After all, buying a trade show exhibit requires that you have a place to store it when you are not attending shows. Moreover, you may have different display needs from show to show, and not want to invest in a permament trade show display exhibit that will not match your changing needs. If any of these points pertains to you, then a trade show rental might be your best bet.

Many trade show exhibitors grapple with how they can meet their business needs when, for example, they have to attend two trade shows at one time, or their capital expenditure budget money is very low, or they only do one trade show a year, of they have too many trade shows to attend than their exhibit properties can satisfy. For businesses like these, trade show rentals are a terrific option. While purchasing a trade show exhibit might break the bank, a trade show rental can often satisfy even the smallest budgets. Trade show rentals can come in a wide variety of professional and custom arrangements. Best of all, if you use a trade show rental, you don’t have to worry about storing your display between trade shows. So if you only use your trade show exhibit once or twice a year, a trade show rental might be the solution you are looking for.

Many companies offer trade show rental exhibits in an array of custom features – features can be added and sizes changed. So be sure to check with your trade show exhibit company to see what options they offer, and pick and choose the elements that you like.

To figure out whether a trade show rental is within your budget, you have to also consider the other costs associated with exhibiting at a trade show. So...

How Much Does It Cost to Exhibit at a Trade Show?

Trade show booth space rates vary according to industry, as well as by the size, location and popularity of the show. Gigantic shows generally command the most money from trade show exhibitors — some shows bring in up to six figures for booths.

Package deals are the most economical way to get your feet wet at a trade show. Promoters generally offer a turn-key 10-by-10-foot booth package for as little as $2,000 at small shows. And if you can latch on to a big company's partner pavilion, you may be able to sneak into even a giant trade show at a reasonable cost.

Typically though, you should probably budget a total of $10,000 per trade show exhibit. This should cover all expenses of an average booth, with the following cost breakdown:

· Space: 24%
· Booth expenses: 33%
· Show services: 22%
· Transportation: 13%
· Advertising, promotional and special activities: 4%
· Personnel (including travel, hotel and expenses): 4%

For more information on trade shows and trade show exhibits, browse through the links to the left and throughout the pages of this site.

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