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Additional resources

Trade Show Sign

The trade show sign you use in your trade show booth may be the first thing that visitors to your trade show exhibit see. Visitors at a trade show are typically bombarded with visual information. They will quickly become tired and inured to the massive amounts of stimulation they are receiving. Given how overloaded they will be with an excess of visual inputs, you will need a trade show sign that catches their eye. Here are some things you may want to consider when designing or choosing your trade show sign:

First, you will want a trade show sign that somehow makes your trade show exhibit stand out from the crowd. Use your imagination and be as creative as you can. How can you design your trade show sign so that it is catchy and unique? Would a three dimensional trade show sign stand out more than a two-dimensional one? Can your trade show sign somehow be uniquely incorporated into your overall trade show exhibit design? If you are using a professional trade show display design company, or ordering a custom trade show exhibit, you should direct questions about trade show signs to your designers or the company you are ordering from.

As you work with your designer or trade show design company to create a unique trade show sign, be conscious that your trade show sign does not become so unique that it is confusing or hard to read. Fancy lighting and colors are great, but making sure that visitors can see you, find you, and easily recognize your company is the most important thing of all. You'll want to make sure that your trade show sign that displays your company logo is positioned so that the logo is roughly at eye level and directly facing the aisle. You don't want visitors to your booth to have to strain or squint at all to see your sign.

You may also need trade show signs or trade show banners to display information about your company. If you have trade show signs printed for this purpose, be sure that you do not try to cram too much information onto one trade show sign. Put only the most relevant and important information on your trade show sign. Leave the details for handouts, brochures, and your website.

Also, you will want to be sure that the information presented on your trade show signs is bold and legible. Don't crowd your trade show signs with unecessary visuals. And make sure that all trade show signs are unobscured by your staff or products, so that visitors can easily find the information they need.

Lastly, if you plan on attending multiple trade shows, and you want your exhibit to be portable, you will want to purchase a trade show sign that can be easily broken down and/or transported from one location to another. Check with your trade show design service or trade show display company to find out about your options.

If your company makes trade show signs or trade show displays, and you would like to have your company listed in the resources section of this website, please email us at info@trade-show-resources.com, or click here for more information.

For more information on trade shows, trade show displays, and trade show presentation and marketing, follow the links to the left.

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