Trade Shows and Trade Show Displays Information

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Publicize With Trade Show Items and Promotional Products

Whether you're exhibiting at a trade show or sending out press packages, trade show items and promotional products are a great branding tool.

The power of "free" is undeniable.

For proof, go to any trade show. While you'll certainly see a lot of traffic at trade show booths exhibiting the latest new products, there's inevitably even more traffic at those trade show booths giving away the best free stuff.

More technically known as trade show promotional marketing products, these trade show items - clothing, alarm clocks, mugs, and the like - are emblazoned with your company's logo or message for long-lasting visibility. They can be a great tool to generate name recognition and create customer goodwill, often at very little cost.

In turn, trade show promotional marketing items can help drive sales. In 1999 alone, businesses spent $13 billion on them; that's up from $5 billion in 1990.

Choosing the right trade show item

Anything a logo can fit on is a suitable trade show promotional promotional marketing item.

Backpacks and briefcases, badges and buttons, hats and t-shirts, mugs and glasses, Christmas ornaments and computer accessories, golf balls and tees, yo-yo's and stress balls, umbrellas and ice scrapers… the trade show item options are endless, ranging from serious and useful to tacky and silly.

With the menu you'll have to select from, it's worth spending time to make the right choice - one that will effectively get your company's name into the heads of potential customers. To choose the right trade show item, you'll likely end up poring through either a web-based or print catalog to pursue a vendor's offerings.

If you're a financial service that wants to build customer loyalty, for example, a good fit might be pocket-sized solar calculators.

Or if you're looking to attract repeat customers to your car repair shop, you may want to give away a tire pressure gauge imprinted with your logo and phone number.

And a big choice for computer-related businesses is mouse pads with a logo and url.

Considerations:

Once you've chosen your trade show promotional item, the next steps are to determine

• Color
• Size
• Quantity

Most importantly, there's the logo. You'll need to send your logo with thorough instructions on how and where it should appear on the trade show item.

Logos are typically accepted as graphic attachments via email, or on paper via snail mail.

Working with a vendor

There are many, many ad specialty trade show item vendors that can outfit you with pretty much anything you can imagine found on the Web and beyond.

Most trade show item vendors you'll encounter don't actually produce the trade show items themselves, but instead act as a broker, sourcing what you want from the manufacturers and managing the production process for you.

When working with your chosen trade show item vendor, pay special attention to the visual appearance and quality of your promotional marketing item. Samples should be readily available for you to inspect firsthand as you finalize your decision.

Also, make sure to request a piece of material that shows exactly how your logo will look in actual size and color. This will prevent any last minute surprises; it may be jarring to see your logo drastically reduced on something tiny like a pen or key chain.

Pricing

Most companies that offer logo merchandise require a set-up fee (around $35) to prepare your artwork, as well as a minimum order (usually a few hundred for the smallest trade show items, less for larger ones).

Pricing varies depending on quality and quantity of your trade show items; you could pay anywhere from $5-$20 per T-shirt, for example, depending on whether you go with brand names and how many you order.

And as with any bulk orders, your price per trade show item gets lower as your quantity rises.

Whatever you decide, make sure you're getting the most for your dollar while not resorting to shoddy materials. After all, whether it's a baseball cap or a Frisbee, the final product will represent a tangible symbol of your company's message. Make it one worth hanging onto.

Hot tips from the experts
Avoid rushing. If at all possible, give yourself at least 3 weeks from start to finish to ensure the smooth production of your trade show items and promotional products.

Measure results. It's a good idea to implement some kind of tracking so you know how effective your trade show promotional items are.

Carpet Squares and other Trade Show items – cheap but definitely not nasty

Trade shows are the key marketing activity for many companies each year. But there is no doubt that trade show booths can be expensive. As such, for some companies, particularly small business owners, those who are new to business, or for one man operations, different and cheaper solutions such as carpet squares and other trade show items can be rolled out without breaking the bank. Carpet squares and other trade show items do not look cheap; in fact they can like quite the opposite. A simple piece of black cloth teamed with simple grey carpet squares or a massive splash of color such as green or yellow, can add a whole new perspective to your booth and really be eye catching for delegates who are walking past your booth.

Irrespective of how terrific your product or service is, the marketing and promotion that you undertake to support it, is necessary to make it successful in terms of sales. With supportive backdrops such as carpet squares and other trade show items will never look back as they make impression after impression on event delegates

With trade show booths, you are renting an area of floor space. While this may send some people into a panic, it is far better to look at this is a blank canvas with which you can create a personal showroom that highlights your products and services. Adding items such as walling with other trade show items like lights gives you a stronger and more vibrant backdrop for your product. This will ultimately determine your success at the event. For instance, you might like to add a portable pop up display and a table and some chairs. Keeping it simple and inviting is usually the best option.

Disclaimer: The information provided on this website is for general discussion of matters of interest only. The owners of this site do not represent that the information contained herein is accurate, verified, current, comprehensive, or complete. For this reason, you should neither rely nor act upon any of the information contained in these pages and, if you do so, it will be entirely at your own risk. In no event will the owners of this site, their related partnerships or corporations, or the partners, agents or employees thereof be liable to you or anyone else for any decision made or action taken in reliance on the information in this site.

Email: info@trade-show-resources.com

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