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Trade Show Displays: Tips for Creating a Winning Presentation

Your trade show display is perhaps the most important element in your trade show presentation. Your attendance at a trade show will only be worthwhile if your trade show display is attractive to visitors and draws them into your booth. Here are some tips for ensuring that your trade show display is a winner:

First, make certain that you’ve clearly displayed all important information, such as pricing and product info. You want your customers to have all the info they need readily accessible. Also, it’s important that your trade show display is neat and well-organized. A messy display will dissuade customers from entering your booth and reflect poorly on your business.
Create an impression of demand in your trade show display. People are more likely to buy products that they think other people want. You can create the impression of demand by putting up a ‘sold’ sign in key visible places throughout your trade show display, or making some shelves look as though product has been sold.
Use promotional items and trade show giveaways. The use of promotional items and giveaways serves multiple purposes. First, people often come into your trade show booth to get a catchy attractive item. Try to place your trade show giveaways in places throughout your trade show display where people will have to come into your booth to get them. The other purpose promotional items and giveaways serve is to remind visitors of your products long after they have left the trade show. In this respect, trade show giveaways act like marketing materials that keep working long after the trade show is over.
Use gimmicks like contests and prize draws to draw people into your trade show display. Contests, prize draws, and games can turn an otherwise dull trade show event into a fun and memorable occasion for the visitor. Running a contest may not only help draw visitors into your trade show display; they may also make a lasting impression on the visitor, who will leave the trade show will a fond memory of your company and products.
Make sure you have all the promotional and informational material on hand to give to visitors. Don’t be caught empty handed. Put information about your company and products in prominent and easy to access locations throughout your trade show booth so that visitors can easily find what they are looking for. This not only conveys a sense of professionalism, but also helps ensure that you get the most exposure and mileage out of your trade show experience.
Be ready to do business and engage visitors who come into your trade show booth. You want to make sure that you have whatever forms, ordering, and payment materials that you need to make a sale or make a contact. Don’t have to fumble when someone makes a request. If you’re not prepared, you just might lose a valuable sale.
Make certain your trade show booth is manned at all times. When people see an empty booth, they get the impression that the company is not serious or important. Make certain that someone is in your booth at all times, and endeavor to staff your trade show booth with employees who are knowledgeable and confident in your company and your products.
Be sure to actively engage visitors to your trade show booth. The last thing you want is for people to come into your booth and feel neglected or not well-attended to. Be sure to engage your visitors by finding out what their interests are and helping them obtain whatever products or information they are looking for.
Follow up on leads gained at the trade show as quickly as you can. Your business will benefit from the contacts you make at a trade show, but only if you follow-up promptly. Don’t leave interested customers hanging.

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